DUC of Verona - Identity and innovation: plan for the enhancement of the commercial and food and wine excellence of the local tradition
PROJECT FINANCED WITH THE
PR Veneto ERDF 2021-2027
Specific objective 1.3
Strengthening the sustainable growth and competitiveness of SMEs and job creation in SMEs, including through productive investments (ERDF)
Action 1.3.7
Support for the competitiveness of the commercial system and enhancement of commercial districts
The project was outlined to develop the commercial offer of micro and small businesses in commerce by improving the connection between the commercial offer and the local identity of Verona by consolidating and improving service standards also thanks to planned business investments, to develop the commercial offer by consolidating and improving the high standards of service in terms of innovation in retail, ecological transition, digital transition and urban regeneration, to cultivate the culture of quality of Verona’s commercial offer by acting on the staff who will work in the sector and on entrepreneurs and aspiring entrepreneurs. The project was funded for an amount of € 150,906.71.
